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Value Creation

FCC provides value to innovators beyond capital. We focus on long-term value creation by connecting capital, ideas and people across the ag and food ecosystem – and by helping build networks that turn innovation into real-world results for Canadian producers.

Ecosystem Partnerships

Who it’s for: Early-stage agri-food startups seeking foundational support

FCC Capital partners with leading accelerators, incubators and innovation farms across Canada. These partnerships help agrifood startups validate technology, refine business models, establish product-market fit, and connect with investors. The programs offer structured support, mentorship, and exposure to industry networks – accelerating the path to commercialization.

FCC’s Innovation Farm Partners represent a network of more than 20,000 acres across six locations and five provinces, supporting the early-stage validation of ag tech.

Agriculture, Innovation, Validation, and Adoption (AIVA) Network

Who it’s for:

  • Canadian farmers seeking information and access to impactful ag tech

  • Ag tech innovators seeking to validate and demonstrate their solutions for Canadian farmers

FCC is a founding partner of the AIVA Network — a national, third-party platform to turn promising ag tech into proven, adoptable solutions for Canadian farmers. Innovation needs a clear path from pilot to adoption. FCC helped found AIVA to close this gap by creating a structured system that supports both validation and adoption. AIVA operates two complementary models:

  • Validation. Emerging technologies are trialled and validated across a network of over 20,000 acres, offering diverse Canadian testing environments for ag tech solutions.

  • Adoption. Market-ready technologies are rigorously vetted and piloted on real commercial operations in partnership with producers who provide active, structured feedback.

Visit AivaNetwork.ca to receive updates on applicable technology, industry news and how AIVA is accelerating ag tech adoption for Canadian farmers.

Direct support for portfolio companies

Who it’s for: FCC Capital portfolio companies

FCC actively partners with its equity portfolio companies to drive value beyond capital, increasing their likelihood of success. This value creation comes in the form of curated support, dedicated programming, initiatives and partnerships, including:

Mentorship and advisory services

Through FCC’s extensive network of industry experts, entrepreneurs gain access to tailored mentorship and strategic advisory services. These relationships help founders navigate challenges, validate ideas and make informed decisions that drive long-term success.

Strategic connections

FCC Capital facilitates high-impact connections between founders and key stakeholders – including growers, agribusinesses, government partners and institutional investors. These strategic relationships open doors to pilot opportunities, funding and market access.

Sector-specific knowledge

FCC provides proprietary market insights, research reports and economic data to help innovators understand sector dynamics, customer needs and regulatory landscapes. This knowledge helps de-risk innovation and sharpen product-market fit.


Value Creation team

Chelsea Gray

Smart Farm Partnership Manager

Louis Brown

Director, Business Development

Marlise Hunter

Director, Ecosystem Partnerships

Megan Malone

Director, Business Development