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Part 2: Talking Smak with Carly Minish-Wytnick and Peter Chapman

30 min watch

Short description: In Part 2, Peter and Carly talk about overcoming challenges in grocery store placement and the importance of consistency in messaging and a strong marketing approach. Carly also discusses how Smak Dab separated themselves from the competition and how they approach being in a premium category during a period of high food inflation.