Guides for food and beverage entrepreneurs

Running and growing a food and beverage business means making decisions about retailers, customers, costs and expansion opportunities every day.

These practical playbooks from retail expert Peter Chapman can help you strengthen your business, get your products on more shelves and stay ahead of changing consumer trends. 

Ready to get started?

Explore the guides that matter most to your business or download the full series.

Turn trends into opportunities

Consumer habits are changing fast, and food and beverage businesses need clear, practical ideas to keep up. Discover how sustainability is shifting values across the board, spot opportunities for innovation and make informed decisions to keep moving your business forward.  

In this guide:   

• Learn strategies for responding to changing consumer, customer, and retailer demands around sustainability  

• Think about innovation from different perspectives 

• Position yourself for new opportunities and future growth 

Stay Ahead Of The Trends Playbook

Peter Chapman helps you turn sustainability trends into innovation opportunities.
Download nowStay ahead of the trends: Peter Chapman playbook

Looking to grow your retail business? 

Getting your product onto retail shelves can be exciting, but it can also feel overwhelming. Understanding how retailers evaluate products, work with suppliers and make purchasing decisions can help you build strong relationships and position your business for long-term success.  

In this guide:  

• Understand how the retail landscape works 

• Avoid common mistakes when working with retailers 

• Prepare for productive conversations with buyers

Working With Retailers Playbook

Peter Chapman offers his best strategies for pitching your products, communicating effectively and setting your product up for retail success.
Download nowPeter Chapman's working with retailers playbook

Build a more profitable operation 

Pricing is one of the biggest challenges for food and beverage businesses, especially when costs, retailer expectations and consumer demands keep shifting. In this playbook, you’ll learn practical strategies to help you understand markups, manage margins and identify costs that can affect your profitability. 

In this guide:  

• Develop pricing that works for retailers and consumers 

• Navigate markups, margins and added costs 

• Manage costs to support stronger, sustainable growth 

Managing Your Costs Playbook

Peter Chapman helps you build a pricing strategy by identifying opportunities to manage costs, improve margins and support sustainable growth.
Download nowPeter Chapman’s managing your costs playbook

Build a brand customers remember 

Great products don’t sell themselves. Your brand story, packaging and marketing all play a role in helping customers choose you once you’re on the shelf. Get practical ideas to help food and beverage processors invest wisely in their brand, reach more customers and create long-term business value. 

In this guide: 

• Strengthen your product’s story and brand position 

• Make smarter marketing and packaging decisions 

• Explore ways to grow sales, including online opportunities 

Building Your Brand Playbook

Peter Chapman shows you how to create a stronger brand that differentiates your products and supports long-term business growth.
Download nowBuilding your brand: Peter Chapman playbook

Peter Chapman

Retail Marketer, Author, Speaker & Consultant

Peter Chapman understands how large retailers make decisions. His company, SKUFood, provides services to producers and manufacturers who want to increase their sales to large, centrally structured retailers or specialty retailers. Benefit from this valuable insight as Peter helps you understand your customers and how to sell more products to them. Peter is a regular contributor to FCC Knowledge and speaks at FCC events.