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Insider tips for selling to the foodservice industry

1 hour watch

Get advice from four Canadian foodservice professionals in this virtual event recording!

Learn the insider selling tips from buyers as they explain how they like to be approached, what drives them to purchase and what they need from suppliers. Also, hear from experienced suppliers who have sold to all levels of foodservice and trade shows as they share their tricks. Discover how to navigate in and capitalize on the virtual trade show experience.


  • Dana McCauley - Blue Unicorn Innovation, moderator

  • Lynn Siegal - Hilite Fine Foods, panellist

  • Jay Ashton - Sysco Canada, panellist

  • Mike Tkaczuk - Serrano Imports, panellist

  • Martin Kouprie - Restaurateur/Experienced Executive Chef, panellist

To skip the housekeeping, start watching at the 0:37 second mark.