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Gaining influence through numbers

1 hour 1 min watch

Three amazing women achieved confidence and control in their careers by mastering finances – and you can too. As part of the Connecting Women in Ag series, you'll learn their tips, experiences and expertise so you can gain more influence when it comes to decision-making for your farm operation.

The second half of the session includes a panel discussion around financial literacy, the power of understanding your numbers and the unique female experience when it comes to farm finances.

From ledgers to leadership, meet your experts:

  • Jessica Kelly is an agri-food entrepreneur and accounting professor at the Ivey School of Business. She explores the traditional financial roles on the farm and the power that comes with them. Jessica examines the female experience with farm finances and how confidence and influence can be built as we move from bookkeeping to a deeper understanding of what the numbers mean.

  • BDO Canada partner Kayla Reykdal introduces the foundational principles of analyzing statements, giving you practical tips and resources to build confidence in using those numbers to make informed decisions.

  • Janette Williamson, an AgExpert Certified Advisor, sees possibility when women in agriculture take charge of their numbers. By leaning into practical tools and a little confidence, she organized her books, reduced stress and reclaimed her time. Now she's helping others to do the same.

Watch other events in the Connecting Women in Agriculture series

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