Inflation, GDP and food consumption: FCC Food & Beverage Economics

Understanding what drives food consumption decisions is critical to building a strategic plan that accounts for fluctuations in the economic environment. In this video, J.P. Gervais, FCC Chief Economist, shares the factors influencing food demand and how they’re tied to broad economic variables. 

What you’ll learn:

• How food demand is connected to population characteristics and growth

• How product demand is inversely related to price

• How changes in consumer income and GDP influence food demand

• How consumers' attitudes, values, culture and preferences influence food demand

Looking for more economic insights and expertise? Find tools and resources to help you manage your food and beverage business at FCC Knowledge.