Lauren Galletta leads Nielsen Canada's BASES team and is passionate about helping innovators make the most of their launch opportunities.

After starting her Nielsen career in the U.S., she made the move to Canada in 2011 and happily calls Toronto home. Nielsen has always been a part of Lauren's career - before joining Nielsen, she worked as Research Director at WKBW-TV in Buffalo, NY.

Lauren holds a B.A. in Economics and Communication Studies from Canisius College (Buffalo, NY) and an MBA from The Simon School of Business at University of Rochester (Rochester, NY).