Lane is passionate about marketing, branding and image, especially as they apply to agriculture operations. He brings a unique focus on planning and brand management based on his wide-ranging work experience that includes Labatt Breweries, Brown Communications and, most recently, Farm Credit Canada. Lane has now transitioned to focus on the 4,000-acre family grain farm, LDS Farms. He’s also the Chair for Saskatchewan Canola Development Commission, last year he was Vice-Chair.

Emcee at: FCC Business Essentials