The 5 S's to embracing change
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Toni Newman, speaker and professional innovation catalyst, on how to embrace change and the 5 S’s that can help you create ideas and sell them to others. Filmed at the FCC Women's Summit.
The 5 S’s:
Surprise – create an experience to share the idea that will surprise them
Strategic – show what’s in it for them
Seductive – help them feel the emotion and the good the idea will do
Sustainable – help them understand this idea has longevity
Simple – Show them how easy the idea can be
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