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The 5 S's to embracing change

3 min watch

Toni Newman, speaker and professional innovation catalyst, on how to embrace change and the 5 S’s that can help you create ideas and sell them to others. Filmed at the FCC Women's Summit.

The 5 S’s:

  1. Surprise – create an experience to share the idea that will surprise them

  2. Strategic – show what’s in it for them

  3. Seductive – help them feel the emotion and the good the idea will do

  4. Sustainable – help them understand this idea has longevity

  5. Simple – Show them how easy the idea can be

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