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FCC
TOPIC

Marketing & sales

How to develop relationships online

https://www.fcc-fac.ca/en/knowledge/develop-relationships-online.html

Reaching out to your customers and consumers in our new virtual marketplace provides new challenges and opportunities. Get a better return on investment by making meetings interactive and interesting using video, creative sampling, and putting your product top of mind.

How good service level management builds customer trust

https://www.fcc-fac.ca/en/knowledge/good-service-level-management-builds-customer-trust.html

To build trust with your customers, understand their definition and communicate your service level often and proactively.

How to win that critical 4th quarter sales crunch

https://www.fcc-fac.ca/en/knowledge/win-critical-4th-quarter-sales-crunch.html

Understand the importance of the October to December sales period and how you can set customers – and yourself up for retail success.

How to prepare for a virtual presence at an online tradeshow

https://www.fcc-fac.ca/en/knowledge/how-to-prepare-for-a-virtual-presence-at-an-online-tradeshow.html

The objectives of virtual trade shows are the same as in-person shows, but the work to achieve them is different. Embrace the medium and stand out from the crowd with solid preparation and execution in the platform.

Pitching to the retailer – a winning approach

https://www.fcc-fac.ca/en/knowledge/pitching-to-the-retailer.html

Before your product hits the shelf, you need to know how to sell it to the person who makes the decisions to put it there.

Want to make that tradeshow sale? Be prepared and ready for business

https://www.fcc-fac.ca/en/knowledge/tradeshow-sale.html

Learn to be ready for any question and have a follow-up plan when doing business at a trade show.

Do your homework to find the right wholesaler and distribution partners

https://www.fcc-fac.ca/en/knowledge/find-the-right-wholesaler-and-distribution-partners.html

Building a solid relationship with your wholesalers and distributors is a key step to getting your product to market.

Despite remarkable greenhouse sales in 2020 – uncertainty lies in the year ahead

https://www.fcc-fac.ca/en/knowledge/economics/greenhouse-sales.html

Canadian consumers flocked to greenhouse produce in 2020. Here are the reasons that may slow in 2021.

How retail sales data can boost product success

https://www.fcc-fac.ca/en/knowledge/retail-sales-data-boost-success.html

Learn why understanding your retail sales data is an integral piece to help you make decisions about your products’ performance.

Getting to know your customers and consumers

https://www.fcc-fac.ca/en/knowledge/getting-to-know-your-customers-and-consumers.html

For your product to sell, it’s key to understand your target market consumer, and connect and listen to your customers.

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