Marketing & sales

Reaching out to your customers and consumers in our new virtual marketplace provides new challenges and opportunities. Get a better return on investment by making meetings interactive and interesting using video, creative sampling, and putting your product top of mind.

To build trust with your customers, understand their definition and communicate your service level often and proactively.

Understand the importance of the October to December sales period and how you can set customers – and yourself up for retail success.

The objectives of virtual trade shows are the same as in-person shows, but the work to achieve them is different. Embrace the medium and stand out from the crowd with solid preparation and execution in the platform.

Before your product hits the shelf, you need to know how to sell it to the person who makes the decisions to put it there.

Learn to be ready for any question and have a follow-up plan when doing business at a trade show.

Building a solid relationship with your wholesalers and distributors is a key step to getting your product to market.

Canadian consumers flocked to greenhouse produce in 2020. Here are the reasons that may slow in 2021.

Learn why understanding your retail sales data is an integral piece to help you make decisions about your products’ performance.

For your product to sell, it’s key to understand your target market consumer, and connect and listen to your customers.