Marketing & sales

Canadians know what they want from their food. Here are a few strategies to help meet consumers’ needs.

How food producers and processors can successfully sell their products to Canada’s food service industry.

Learn about what type of outside advisors to consider for your team and the potential value they bring to your operation.

What is the total value of Canada’s agri-food exports by including products we seldom discuss? It may be higher than you think.

What to consider when choosing a distributor vs. a broker to get your food and beverage product on retail shelves.

How to manage price increases while being transparent and keeping your consumer’s trust.

Learn why investing time and resources into marketing is key to any successful food and beverage product.

By creating a multi-sensory experience, food and beverage manufacturers can build consumer trust and help tell their product’s story.

In this video series, get tradeshow and marketing tips from Canadian foodservice industry professionals.

How two popular Canadian food brands learned to stand out to build business success.