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FCC
TOPIC

Marketing & sales

How food processors can connect to consumer values

https://www.fcc-fac.ca/en/knowledge/food-processors-consumer-values.html

Canadians know what they want from their food. Here are a few strategies to help meet consumers’ needs.

Order up: Selling to Canada’s food service industry

https://www.fcc-fac.ca/en/knowledge/selling-canadas-food-service-industry.html

How food producers and processors can successfully sell their products to Canada’s food service industry.

Who's on your team? How outside advisors can boost your business

https://www.fcc-fac.ca/en/knowledge/how-advisors-boost-business.html

Learn about what type of outside advisors to consider for your team and the potential value they bring to your operation.

Canada’s unsung exports: A look at the trade performance of products we usually skip

https://www.fcc-fac.ca/en/knowledge/economics/canadas-exports-trade-performance.html

What is the total value of Canada’s agri-food exports by including products we seldom discuss? It may be higher than you think.

Broker or distributor? How to choose the best option for your product

https://www.fcc-fac.ca/en/knowledge/product-broker-or-distributor.html

What to consider when choosing a distributor vs. a broker to get your food and beverage product on retail shelves.

How to manage cost increases - while keeping happy customers

https://www.fcc-fac.ca/en/knowledge/manage-cost-increases.html

How to manage price increases while being transparent and keeping your consumer’s trust.

Want to make the sale? Invest in marketing for business success

https://www.fcc-fac.ca/en/knowledge/marketing-investment-business-success.html

Learn why investing time and resources into marketing is key to any successful food and beverage product.

Want to build trust and tell your food story? Create product experiences

https://www.fcc-fac.ca/en/knowledge/create-product-experiences.html

By creating a multi-sensory experience, food and beverage manufacturers can build consumer trust and help tell their product’s story.

Food and Beverage tradeshow tips

https://www.fcc-fac.ca/en/knowledge/food-and-beverage-tradeshow-tips.html

In this video series, get tradeshow and marketing tips from Canadian foodservice industry professionals.

Building a successful food brand: How to stand out and get noticed

https://www.fcc-fac.ca/en/knowledge/building-food-brand.html
Image containing food brand logos Covered Bridge Potato Chips and Sonora Foods Ltd.

How two popular Canadian food brands learned to stand out to build business success.

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