Consumer trends & innovation
Is your food and beverage product a trend or a fad? Here’s how to spot the difference.
“Eat local” continues to tug at the hearts and minds of consumers. Learn how to take advantage of this powerful selling feature and explore how it relates to your product.
The pandemic has given consumers a renewed perspective on where food comes from and how products get to shelves. Learn how local producers can seize this opportunity.
Choosing the right package can make a difference for your product. Here’s what to consider to create the right one.
Learn to be ready for any question and have a follow-up plan when doing business at a trade show.
Toni Newman, speaker and professional innovation catalyst on why taking deliberate time to think should be a part of your job description and business strategy. Filmed at the 2020 FCC Women's Summit.
Consumer behaviours have changed a lot recently – price and value are not the end-all and be all. Food safety, the story behind your food and service are more important than ever.
Remaining agile, anticipating consumer demands, watching out for food safety and increasing efficiency all play pivotal roles in seeking and implementing innovations in food processing - from bakeries to meat processors to dairy processors.
Healthy eating is a moving target for both consumers and the brands that strive to develop new products. Brands that appear to be most successful are those that manage to combine pleasure, health and authenticity without tipping too far in the direction of commercialism in their claims.
New ideas have to resonate with consumers but consider the impact on your customers as well. They will be much more excited about innovation that delivers results as opposed to marketing gimmicks.