Consumer Trends & Innovation
Choosing the right package can make a difference for your product. Here’s what to consider to create the right one.
Toni Newman, speaker and professional innovation catalyst on why taking deliberate time to think should be a part of your job description and business strategy. Filmed at the 2020 FCC Women's Summit.
Healthy eating is a moving target for both consumers and the brands that strive to develop new products. Brands that appear to be most successful are those that manage to combine pleasure, health and authenticity without tipping too far in the direction of commercialism in their claims.
Consumer behaviours have changed a lot recently – price and value are not the end-all and be all. Food safety, the story behind your food and service are more important than ever.
New ideas have to resonate with consumers but consider the impact on your customers as well. They will be much more excited about innovation that delivers results as opposed to marketing gimmicks.
Remaining agile, anticipating consumer demands, watching out for food safety and increasing efficiency all play pivotal roles in seeking and implementing innovations in food processing - from bakeries to meat processors to dairy processors.
Creating profitable food products is only one aspect to building a resilient business. This one-week plan will help you to kickstart the process of creating a profit driven innovation pipeline by integrating insights from operations, finance, marketing and procurement.