Branding & marketing
With a mission to make gardening easier, Christie Pollack has created a horticultural hub for her customers and successful business model with room to grow.
Learn how Canadian ag businesses are adapting to the digital reality of creating online stores to sell products.
John Deere Marketing expert and Agvocate Jennifer Christie shares her best practices for speaking positively for agriculture on social media.
Serious money is spent on market research by industry groups and business to monitor consumer trends. But in the end, does it shed light on what consumers really want and more to the point, what they actually buy? Or what they'll buy tomorrow?
Martha Roberts describes the new definition of value-add agriculture and three ways industry can incorporate value-add into Canadian businesses.
Consumer demand is changing Canadian food processing for the better. J.P. Gervais describes the forces that shape food demand in Canada and elsewhere.