Branding & Marketing
To create a successful value chain, establish meaningful relationships throughout each process to move product from the farmer to the consumer.
Learn how three producers developed personal brands to help their operations gain consumer familiarity and credibility.
Consumers want to know more about agriculture and hear it from the farmers producing their food.
Consumer love of beef will help build longevity throughout the Canadian beef and cattle supply chain as it responds with exciting new products and industry practices.
Follow the Ross family’s cattle through the Canadian cattle supply chain and learn about the global implications along the way. Part 1 of 2
Creekside Hothouse owners Ravi and Gurinder Cheema share how they grow great-tasting tomatoes and why it’s important to share the food story with consumers.
Some big food retailers are implementing blockchain technology to trace products all the way back to the farm.
Mark and Sandi Brock are known for their honest and public portrayal of modern farming. And they’re challenging other producers to join the conversation.
Hear from three farm operations that believe a brand is much more than a catchy name and a nice logo.
Blockchain is helping to meet consumer and retail demands for better traceability and transparency for their food. Agriculture could see the benefit too.