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FCC
TOPIC

Branding & marketing

Going direct-to-consumer: How innovation and online marketing can maximize sales

https://www.fcc-fac.ca/en/knowledge/innovation-online-marketing-sales.html

For Emma and Josh Butler of J&E Meats, selling to the consumer has provided opportunities to innovate and use social media to tell their brand story.

Building strong and connected value chains

https://www.fcc-fac.ca/en/knowledge/building-strong-and-connected-value-chains.html

To create a successful value chain, establish meaningful relationships throughout each process to move product from the farmer to the consumer.

Prime cuts: Building sales, customers and public trust

https://www.fcc-fac.ca/en/knowledge/building-sales-customers-public-trust.html
Talking farm and food

Learn how Emma Butler and her husband, owners of J&E Meats, built a successful farm-to-storefront business with innovation, transparency and getting social.

Making public relations work for your farm

https://www.fcc-fac.ca/en/knowledge/making-public-relations-work-for-your-farm.html

Consumers want to know more about agriculture and hear it from the farmers producing their food.

Creekside Hothouse: Bringing big taste to tomatoes

https://www.fcc-fac.ca/en/knowledge/creekside-hothouse-bringing-big-taste-to-tomatoes.html

Creekside Hothouse owners Ravi and Gurinder Cheema share how they grow great-tasting tomatoes and why it’s important to share the food story with consumers.

Follow the cow: A look at Canada’s beef supply chain (Part 2)

https://www.fcc-fac.ca/en/knowledge/economics/follow-the-cow-part-2.html

Consumer love of beef will help build longevity throughout the Canadian beef and cattle supply chain as it responds with exciting new products and industry practices.

Follow the cow: A look at Canada's beef supply chain (Part 1)

https://www.fcc-fac.ca/en/knowledge/economics/follow-the-cow-part-1.html

Follow the Ross family’s cattle through the Canadian cattle supply chain and learn about the global implications along the way. Part 1 of 2

How blockchain can increase food safety

https://www.fcc-fac.ca/en/knowledge/how-blockchain-can-increase-food-safety.html

Some big food retailers are implementing blockchain technology to trace products all the way back to the farm.

How does your farm vision lead to success?

https://www.fcc-fac.ca/en/knowledge/how-does-your-farm-vision-lead-to-success.html

Farm business planning experts and farmers themselves agree: a business vision is a critical element to success.

Real-world lessons from farm-built brands

https://www.fcc-fac.ca/en/knowledge/real-world-lessons-from-farm-built-brands.html

Hear from three farm operations that believe a brand is much more than a catchy name and a nice logo.

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