Branding & marketing

To create a successful value chain, establish meaningful relationships throughout each process to move product from the farmer to the consumer.

Learn how Emma Butler and her husband, owners of J&E Meats, built a successful farm-to-storefront business with innovation, transparency and getting social.

Consumers want to know more about agriculture and hear it from the farmers producing their food.

Creekside Hothouse owners Ravi and Gurinder Cheema share how they grow great-tasting tomatoes and why it’s important to share the food story with consumers.

Consumer love of beef will help build longevity throughout the Canadian beef and cattle supply chain as it responds with exciting new products and industry practices.

Follow the Ross family’s cattle through the Canadian cattle supply chain and learn about the global implications along the way. Part 1 of 2

Some big food retailers are implementing blockchain technology to trace products all the way back to the farm.

Hear from three farm operations that believe a brand is much more than a catchy name and a nice logo.

Mark and Sandi Brock are known for their honest and public portrayal of modern farming. And they’re challenging other producers to join the conversation.

Learn how Canadian ag businesses are adapting to the digital reality of creating online stores to sell products.