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Learn, plant, grow: Creating thriving customer relationships

  • 6 min watch

Customer relationships are like plants – both need attention and care to thrive. By making gardening easier, Christie Pollack has created a horticultural hub for her customers and successful business model with room to grow.

Highlights

  • Analytics and customer profiles help Christie gauge and adapt to customer needs
  • Christie sells information – website, in-store classes, blogs
  • Takes time daily to learn about other businesses and writes all ideas down
  • Working with trusted financial experts helps grow her business responsibly