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Annessa Good-Hassard

Business Advisor

Annessa Good-Hassard is a Business Advisor with the Advisory Services team at FCC, helping people start the transition conversation and providing tools and resources to work towards goals that keep their operations viable and sustainable.

Annessa comes to FCC from GRS Consulting Ltd., her family’s succession planning consulting company. She attended Mount Royal University, specializing in supply chain management, giving her unique insight into operational functionality on family farms.

She moved back to her family’s farm and is going through her own succession roller-coaster. This experience has given her insight that she applies to her consulting work.

The motto she shares with clients: “Succession is the transfer of a business, while estate planning is the transfer of assets pre- and post-death. Transition is a combination of both and is proactive rather than reactive.”

Topics: Succession planning, farm transition between generations