Gaining market access: Opportunities and challenges for Canada’s ag & food sector

  • 12.5 min watch

In partnership with

Groupe Export

Access to global markets is key to Canadian ag and food trade success. Dominic Barton explains why we should look to Asia and Africa’s growing middle classes and explore opportunities to forge deeper relationships with the countries we do business with.

Dominic Barton is a well-known author, management consultant and diplomat. The former Ambassador to China, he’s now the Chairman of LeapFrog Investments and Rio Tinto. In the agriculture and agri-food sector, Dominic is mostly recognized as the author of the Barton Report.