Building global consumers: 5 ideas to increase Canada’s export growth

  • 10 min watch

In partnership with

Groupe Export

How can Canada continue to grow in competitive global markets? Dominic Barton shares how market access, branding, getting local and designing to fit can help us reach more consumers worldwide.

Dominic Barton is a well-known author, management consultant and diplomat. The former Ambassador to China, he’s now the Chairman of LeapFrog Investments and Rio Tinto. In the agriculture and food sector, Dominic is mostly recognized as the author of the Barton Report.