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Creating an effective commodity marketing plan

  • 4.5 min watch

Victor Aideyan, Senior Risk Management Consultant with HISGRAIIN Commodities Inc., explains the steps you need to take to create an effective commodity marketing plan.


  • Four-step process - cost of production, seasonal tendencies, selling plan and execution
  • Create a benchmark cost of production - add invoices and payments and divide by yield
  • Seasonality acts as a guide to market price trends
  • Selling plan includes - benchmark cost of production, volume, futures and basis targets, and  gross margin target

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