Building a retail strategy
Do you want to take your product to the grocery shelves? John F. T. Scott, economist and president and CEO of the Canadian Federation of Independent Grocers, shares insights and strategies to help you claim a spot on the shelves.
- Retailers' marketing strategies are very different than those of producers
- Research the strategies of prospective retailers and see if your product is a fit
- Innovative and well-thought-out products will always find shelf space. However, the product must provide a good return for long-term success.
- Understand your consumer and produce your product based on their needs