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5 lessons to take your product from field to shelf

  • 4.5 min watch

For entrepreneurs Natasha and Elysia Vandenhurk, the success of Three Farmers Camelina oil came from hard work, belief in their product and a commitment to telling the story of the farmers who grow it.


  • When one door closes, another opens – stay determined and find a way to break in
  • See your product through from beginning to end – you’re responsible for your customer’s experience
  • Be consistent and convincing in selling your product – make a strong argument why it’s the best
  • You’ll develop a stronger product if you don’t try to do it all yourself
  • Build a connection between the farmer and the consumer – put a face to your food
  • Another way to have a successful product? Create a solid business plan.