Pure Holsteins: Embracing innovation and each other

David and Sara Simmons, owners of Pure Holsteins dairy farm, have improved the quality of their life by embracing technology.

Video Highlights

  • David and Sara Simmons, owners and operators of Pure Holsteins dairy farm, have improved their lives and their business by embracing technology
  • Smart phones and robots let them manage their farm from a distance which has given them time to focus on their young family
  • Pure Holsteins also uses social media to communicate with both consumers and dairy producers
  • Even though technology is a big part of the Simmons’ farm, they still manage to care for their animals on a personal level

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