Management moment: Build a brand for success

Building a strong brand helps your operation gain familiarity and credibility, which can lead to value-added opportunities. It helps your customers understand the people and production behind their food -- making them more likely to return and support your operation.

Video Highlights

  • Your brand is about being aware of how others perceive your operation -- it's your identity.
  • Customers often see your logo, website and business cards before anything else, so they should be easy to understand and visually appealing.
  • Potential employees are naturally drawn to strong brands for career opportunities.