The global marketplace is important to Canadian agriculture. Get to know overseas customers and take advantage of the next big export opportunity.
- With more countries looking to Canada as a food provider, it’s important to pay attention to the global marketplace
- Off-shore market success requires a team effort from growers, farm organizations, agribusiness and government
- Overseas customers can inspire new crops and commodities or changes to existing production methods
- The Canadian pulse industry is an excellent example of overseas market penetration