Customers, partners and your value chain

Your value chain is about meaningful relationships. To ensure your value chain is right for your business, it’s important that you ask the right questions. Martin Gooch, Director of the Value Chain Management Centre, tells you what to look for when building these relationships.

Video Highlights

  • Don’t ask yourself what quality and value means to you, ask your customers – their opinion is what’s important.
  • Good value chains operate well because they’re built on good relationships between like-minded businesses and people..
  • Ask your customers if they’re having any problems. If so, determine whether you can solve them.
  • The key factor in building meaningful relationships is attitude. Work with people who you feel have the right attitude for your business.