Greg Peterson, from Peterson Farm Brothers, discusses his success using various forms of social media to promote agriculture.
- Greg Peterson uses many different social media outlets to share ag-related content with the world
- His numerous parodies of well-known music videos (available on YouTube) have had huge viral success
- Greg’s goal is to stress the importance of agriculture to those outside of the industry
- Greg’s advice for a successful social media strategy – relate to your audience and post information they will find useful