Ag Economist Topics

    Four CEOs of Canada's largest food retailers talk shop. JP Gervais reveals the contradictory consumer demands that drive their buying decisions and what that means for Canadian producers and food processors.

    Consumer demand is changing Canadian food processing for the better. J.P. Gervais describes the forces that shape food demand in Canada and elsewhere.

    Serious money is spent on market research by industry groups and business to monitor consumer trends. But in the end, does it shed light on what consumers really want and more to the point, what they actually buy? Or what they'll buy tomorrow?

    the recent Canada West Foundation conference described a demand for food that's expected to grow along with the global middle class. Ag prices should also climb but the World Bank doesn't think that's going to happen.

    The recent Kraft-Heinz merger has implications for Canada's food processors to remain competitive.

    TThe Canadian Agriculture Economics Society (CAES) recently hosted their annual agri-food policy conference in Ottawa. The conference, 'Keeping Up With Consumers: Understanding The Policy Implication of a Changing Landscape', encouraged attendees to think about Canada's agri-food sector in a different light.

    The world is growing and with it (not surprisingly) the demand for food. But as much as export growth responds to the number of people who need to eat, income (and not population growth) drives consumption.

    In my recent presentation to a large group of food processors at Food Trends 2014 in Toronto, I emphasized the brighter economic outlook in the U.S., where Gross Domestic Product (GDP) is projected to grow in 2015 at an annual rate of 2.9% (Bank of Canada).

    A lot of the advanced economic research in Canada highlights the growing complexity in the agricultural world. One key takeaway from the meeting was that knowledge management is “the future”. There will always be risks involved in this industry, but it’s the interpretation of the data and actions based on that information that will define future success.

    In this second entry of a two part series exclusive to FCC, Professor Sparling reports on two recent studies he led on food manufacturing in Canada. Designed to expand awareness and understanding of the industry, the studies were completed in partnership with the Canadian Agri-Food Policy Institute (CAPI).