J.P. Gervais explains how gross domestic product (GDP) and emerging markets play a major role in defining Canada’s export market.
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- Gross domestic product (GDP) is a good way to measure the purchasing power of other countries and can help anticipate future spending on Canadian exports
- As the GDP of other countries grow, so does the success of Canada’s food exports
- Emerging markets are expected to have the greatest impact on Canadian exports in future years
- The Canadian competitive position is more reliant on innovation and productivity than the value of the Canadian dollar