Manager, Brand Imprint

  • Dec 22, 2017

These competencies describe the required behaviours and expectations for the position:


Customer Experience

Undertakes a regular exchange of information with customers and/or co-workers for mutual benefit to build a network of trust. Manages these relationships on an ongoing basis to ensure alignment and efficiency of effort.


Makes well-thought-out modifications to systems or processes to improve both their impact and performance.

Learning and Innovation

Develops a cross-boundary approach to learning by gaining information from multiple sources and encourages this in others as a strategy for continual improvement. Adapts communication for different audiences.


Acknowledges both organizational and personal capacity to change, based on what is and is not possible or probable. Knows when to say no. Changes approach accordingly, even though this may entail considerable effort to meet the organization’s needs.

Solution Focus

Analyzes relationships among several parts of a problem or situation. Demonstrates resilience by developing personal tactics and techniques to deal with issues and changes encountered in resolving problems.

Teamwork and Partnership

Makes sure the practical needs of the team are met. Uses different leadership styles in response to the needs and goals of the team. 


Effective Communication

Uses alternative or combined communication skills. Clarifies information and concepts in terms that are appropriate. Is conscious of the impact of what is being communicated. Can adapt communication and respond to others, searching for win-win solutions in situations that may be charged with dissent.

Identifying, Planning and Executing

Identifies and acts on long-term and comprehensive issues. Simplifies complex plans practically and effectively. Anticipates and deals with complications, problems and roadblocks while understanding impacts on the overall plan.

Impact and Influence

Seeks to get things done by taking multiple actions to have an impact on others with differing points of view.

Intellectual Curiosity

Makes a systematic effort to conduct research to obtain required information, different perspectives and other relevant sources of material while keeping an enterprise-wide perspective of other initiatives. Typically accomplishes this through formal and informal investigations.


Engages others by developing a common understanding of the organization’s future direction, and champions initiatives that align with organizational objectives. Effectively communicates a sense of drive and purpose to others.

Systems Thinking

Encourages a systems approach to assess inter-dependencies and maintain an enterprise-wide view. Demonstrates awareness and understanding of underlying organizational patterns and complexity.