Murad Al-Katib, President and CEO of SaskCan Pulse and Alliance Grain Traders, shares his thoughts on the future of the Canadian crop industry with AgriSuccess editor Kevin Hursh.
Key Points
With a growing world population, Canadian agriculture is well-positioned to be a main global food provider.
Canadians need to be aware of and prepared for competition from emerging markets and ensure our innovation stays ahead of the curve.
Canadian agriculture needs to continue transitioning to high-value food crops and let other countries become commodity suppliers.
Pulse crops will become more important as consumers become more nutritionally and environmentally conscious.
Opportunities in rural Canada could grow with a shift to origin-based processing.
