The future of pulse and specialty crops
Murad Al-Katib, President and CEO of SaskCan Pulse and Alliance Grain Traders, shares his thoughts on the future of the Canadian crop industry with AgriSuccess editor Kevin Hursh.
- With a growing world population, Canadian agriculture is well-positioned to be a main global food provider.
- Canadians need to be aware of and prepared for competition from emerging markets and ensure our innovation stays ahead of the curve.
- Canadian agriculture needs to continue transitioning to high-value food crops and let other countries become commodity suppliers.
- Pulse crops will become more important as consumers become more nutritionally and environmentally conscious.
- Opportunities in rural Canada could grow with a shift to origin-based processing.
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