Len Penner, President of Cargill Limited, shares his views on Canadian agriculture and what the industry needs to do to remain successful.
Key Points
Increased global food consumption, driven by a growing population with growing wealth, is making agriculture an exciting industry to be in.
Canadian agriculture is dependent on the rest of the world’s demand for its products. Delivering safe, high-quality products is a key to its continued success.
Record commodity prices also create significant volatility – small changes in supply and demand factors can cause major swings in commodity prices.
The future success of Canadian agriculture will depend on the industry’s ability to adapt to change.
